Gruner + Jahr has joined the Google Digital News Initiative (DNI) which promotes digital journalism projects. A G+J project is to receive a six-figure sum from the fund to develop a news app centering on new technology for content curation to be launched sometime in 2017.
Approach wins over Google’s technology experts
Arne Wolter, Chief Digital Officer at Gruner + Jahr, said: “It’s not enough to just think about new approaches in digital journalism – they have to be tried out. We do this at G+J. For instance, we are currently testing how the latest technology can be combined with journalistic creativity for the purposes of our increasingly mobile readers. We’re very pleased that this approach has won over the recognized technology experts at Google as well.”
Projects by Golem.de, NZZ and WirtschaftsWoche
As part of DNI, Google has designated EUR 150 million in funds to support innovative journalism projects. Media companies can submit their projects for a grant. A jury of media experts decides on the recipient. Projects by Golem.de, NZZ and WirtschaftsWoche Spectrm and Tagesspiegel are among those already receiving support.
The Bauer Media Group, DER SPIEGEL, the Süddeutsche Zeitung and Die ZEIT are members of DNI.
Marketing by Arcor.de and Spiegel Mobil
The move will see Gruner + Jahr push ahead with its digital business. Last year, G+J launched its own innovation laboratory called Greenhouse and teh G+J Digital Ventures which has EUR 50 million in funds. The company has also bought up firms in the digital trade and advertising market. Gruner + Jahr recently announced that it would be responsible for marketing the online and mobile offers of Utopia.de und Codecheck.info. The publishing company already markets the online and mobile offers of external customers including Arcor.de and Spiegel Mobil.