The Taiwan-based GIGABYTE, a leading manufacturer of IT hardware components, is expanding its business in Hamburg, a press release said Tuesday (July 4,2017) Germany. The company is to turn the first sod for its new European head office in Wandsbek later in the day. A four-storey buidling with a total floor area of 5,400 square metres is to be built in Wandsbek. Some 50 staff in marketing, sales, production and repairs will work there in the near future.
Dandy Yeh, Chairman of GIGABYTE, said: “GIGABYTE established its German branch in Hamburg more than 24 years ago. As a location, Hamburg has served us very well. We are now aiming to co-ordinate our operations from our very own real estate in Hamburg for another 30 years at least.” Dr. Rolf Strittmatter, Managing Director of the HWF Hamburg Business Development Corporation, added: “More than 24 years ago, we assisted GIGABYTE in setting up their German branch, and we have been available in an advisory capacity ever since. We are very pleased that GIGABYTE is expanding further and that the company has confirmed its long-term commitment to Hamburg by developing its own property.”
Marketing to be managed from Hamburg
GIGABYTE’s Hamburg branch will coordinate regional offices in London, Madrid, Malmö and Eindhoven. Central marketing and distribution planning for Germany, Austria and Switzerland will also be managed from Hamburg. The European Production, Repair and Service Center will be responsible for customer relations as well as repairs and preparatory production support for customers already supplied with GIGABYTE products
GIGABYTE has been based in Wandsbek since 2006. A four-storey property with a recessed top storey is now being developed. The ground floor will house a showroom in the front area and a production and repairs section as well as a warehouse in the rear area. GIGABYTE will respond to changing patterns by building a new warehouse. This will accelerate processing of just-in-time deliveries from Hamburg. The building’s second and third storeys will have office and conference rooms as well as additional production facilities. The 400-square-metre recessed, top storey will provide temporary accommodation for GIGABYTE staff who relocate to Hamburg as part of a training programme for up to three months.
Leading brand in IT sector
GIGABYTE is a leading brand in the IT sector. Based in Taipei, Taiwan, the company operates 24 regional offices across the globe. Founded in 1986 as a small market research and development firm, GIGABYTE is among the world’s leading mainboard manufacturers. Apart from providing mainboards and graphics cards, GIGABYTE has expanded its product range to include notebooks, desktops, servers for data centres, network products, smartphones, as well as home entertainment products.
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