Two young Hamburg-based entrepreneurs presented their business ideas to investors in the latest season of the VOX TV show “The Lion’s Den” for start-ups that aired on Tuesday (August 23rd) and came away with substantial investments. In an interview with Hamburg News, Stefan Lemcke, who founded Ankerkraut based in Jesteburg near Hamburg with his wife Anne, said: “We have always dreamt of being in the “lion’s cage” ourselves.” Their appearance on the show has already paid off. After a brief consultation, the couple came away with an offer of EUR 300,000 in exchange for 20 per cent of company shares from the investor Frank Thelen. He has also offered to support their bid to launch in the food retail trade.
“The Lion’s Den” was first broadcast on VOX TV in 2014. Founders pitch to potential investors and if they manage to convince the “lions”, the investors obtain shares in the company and thus help the start-ups.
The “lions”, Jochen Schweizer, Judith Williams and Frank Thelen have been on the show from the very start. This season, they have been joined by Carsten Maschmeyer, a financial entrepreneur from Bremen, and Ralf Dümmel, inventor of the Wassermaxx sparkling water system and head of the international DS Produkte GmbH based in Stapelfeld near Hamburg.
Costume fashion from Hamburg
Sibilla Kawala-Bulas, founder of Limberry, a start-up offering designer costume fashion, proved the star of the first show. The “lions” were full of praise for the ardent businesswoman and her elegant dirndl and designer costume fashion. And her figures were so convincing that two investors Carsten Maschmeyer and Judith Williams offered her EUR 125,000 each for a total 20 per cent of the company shares. Kawala-Bulas, who had gone on the show seeking an investment of EUR 150,000, was delighted and accepted their offers. Commenting later, she said that the established entrepreneurs’ experience was important to her. “It’s insane. A huge burden has been lifted from me”, she enthused.
And the new “lion”, Ralf Dümmel, did not leave the show without a haul either and invested EUR 120,000 in a start-up pitching very practical wire clothes hangers. These innovative clothes hangers make it much easier to iron shirt sleeves. Dümmel obtained a 25.1 per cent company share in return for his investment.
VOX TV has revealed to Hamburg News that Limberry and Ankerkraut will not be the only start-up candidates from Hamburg on the show. Viewers are advised to watch out for even more interesting start-ups.
Sources and further information:
Lion’s Den investor Dümmel: Be authentic and believe in your product
Hamburg’s Ankerkraut to enter The Lion’s Den as new season starts
Hamburg’s Limberry start-up ventures into The Lion’s Den