With 40 candidates pre-selected, nine of them competed in the finals, with three team entering the all-deciding pitch live on stage. It was won by Michael Asshauer, David Nellessen and Hauke Windmüller, who invented the “Familonet“ app to allow family members to stay in touch and locate individual members. As best Hamburg start-up of the year, they not only took home the trophy, but also 5,000 euro of prize money and consultancy packages by KPMG. The social car sharing system “WunderCar“ was voted on the second position, with a software for professional real estate agents called “Courtag.io“ ranked third. The Webfuture Award has been granted in Hamburg since 2007.