The Hamburg-based start-ups, Cybus and Spottster, have been chosen to represent the city at the key U.S. creative fair South by Southwest (SXSW) from March 11-20, 2016 in Austin, Texas, nextMedia.StartHub for entrepreneurs in the media and digital industries and the private initiative, Hamburg Startups, announced Thursday on Twitter.
Cybus promotes Industry 4.0
Cybus (formerly Skybus) was founded in April 2015 and offers a software platform that simplifies connectivity between industrial machinery and software applications. This allows machines “to communicate with each other”. Industry 4.0 is the key word here. The idea for the new tool kit stems from the former consultant, Pierre Manière, software developer Marius Schmeding and electrical engineer Peter Sorowka. Last year, Cybus was one of five finalists at Startups@Reeperbahn Pitches, as reported by Hamburg News.
Prominent investor in Spottster
Freya Oehle and Tobias Kempkensteffen of Spottster won over the jury with their e-commerce app. Spottster allows potential shoppers to spot and track their favourite products online and save the purchase for later. The would-be buyer just has to save the product in virtual shopping lists. Special services include price tracking and sharing options with other users. In November 2015, the entrepreneurs managed to convince Jochen Schweizer, a member of the jury on the start-up casting show, “Höhle der Löwen” (Lion’s Den), to invest in the company, as reported by Hamburg News.
70, 000 trade visitors
The sponsorship includes flight tickets to the U.S. as well as accommodation in Austin for one founding member each of Cybus and Spottster. The winners can take part in start-up and networking events and make international contacts with investors at the fair. The start-up, SpiceVR, will represent Hamburg at the key SXSW Accelerator Pitch from March 12-13, 2016. The winners receive a cash prize and know-how from international investors in addition to mass media attention. Several music events, film screenings and start-up contests also help boost SXSW’s annual participant and visitor numbers. Around 70,000 trade visitors are expected in Austin this year.
Decision reached in betahaus Hamburg
A five-member jury decided Thursday in betahaus Hamburg, a co-working space in the Schanzenviertel, on the winners. Apart from Cybus and Spottster, founders of the Baqend software application, the Familo location messengers and Flio airport also pitched their ideas. The jury included Jeremy Tai Abbett, Creative Evangelist at Google, Jan Brorhilker, Senior Manager at Ernst & Young, Jan Kowalsky, Brand Director at XING, Sina Gritzuhn, Co-Founder and Managing Director of the private initiative, Hamburg Startups, as well May-Lena Signus, head of nextMedia.StartHub.