The basic Olympic concept entails promoting understanding via sport, via education, and via culture. These three elements can really only function together as a whole and are being considered as a unit in Hamburg’s bid for the Olympic and Paralympic Games. The emphases in the application have been defined as sustainability, participation, and transparency. The road to success is participation.
Participation begins in the city and is successful when everyone has a voice and can be involved in the city’s cultural life — and where it is, at the same time, also viewed from a global perspective. The aim of the Hamburg bid is to anchor culture as an independent, distinctive element of the Olympic and Paralympic Games. On the occasion of the Olympic and Paralympic Games, the Free and Hanseatic City of Hamburg will be offering an exceptional cultural programme that will present Germany as a nation of great cultural significance. Hamburg’s civic gallery “Hamburger Kunsthalle” has been accompanying this vision from the very start.
Athletes & Cultural Venues
In the exhibition MIXED: Culture meets Olympics“ Hamburg’s civic gallery will be showcasing the works of the photographer Jim Rakete until 29 November 2015. The renowned photographer has photographed Olympic athletes at Hamburg’s cultural venues. This exhibition is shown by Hamburg’s as part of Alexander Otto’s Initiative “on fire”, and strives to make visible the close link between culture and sport. It thus meets a key objective of Hamburg’s Olympics of Culture, i.e. to host a cultural program on the occasion of the Olympic and Paralympic Games 2024, which will be experienced in the entire city.
Hamburg is looking forward to a cultural programme that is a great big exhilarating festival. As a part of the Cultural Olympics, the Olympic and Paralympic torch relays will convey this diverse cultural programme across the globe, building up a sense of connection to Germany. The international participants are to be welcomed with an atmosphere of tolerance, open-mindedness, and liberal civic spirit. The cultural programme is open to change and will remain flexible and versatile. By hosting of the Olympic and Paralympic Games, Hamburg wants to seize the unique opportunity of havingsuch cultural energy in the city and the entire country to formulate and bring to fruition the outstanding and unique ideas and projects that can make the utopia of a society based on global justice something that can truly be experienced first hand. The cultural programme should make space and
opportunities available to young creators of art and culture, as well as facilitating new forms and varieties of art and innovative ideas.
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