The fourth season of VOX TV’s “The Lion’s Den” show for founders gets underway Tuesday (September 5, 2017) after the last season secured a record market share of up to 16.4 per cent among 14-59 year-olds. This season, even more Hamburg-based start-ups will be among those pitching their business ideas to the “lions” and millions of viewers in the hopes of an investment.
The third season of “The Lion’s Den” proved the most successful-ever VOX prime time production. The judges in the latest season include newcomer, Dagmar Wöhrl, a member of the German Bundestag and who also has an entrepreneurial background. Wöhrl will join the other “lions” Judith Williams, Carsten Maschmeyer, Frank Thelen and Ralf Dümmel in their search for promising investments such as quirky new apps, unusual foods and/or start-ups in aviation, agriculture and the marine sector among others.
Innovations from Hamburg
Luicella’s Eismix, founded by a former professional swimmer Markus Deibler, 27, and Luisa Mentele, 29, from north Germany will present their ready-mix ice cream in the first episode. The duo are already making a name for themselves with ice cream parlours that offer avocado ice cream with raspberry sauce or chocolate-orange ice cream in Hamburg. Their mix is akin to baking mixes for cakes and buns. The duo hope to secure EUR 120,000 in return for a 10 per cent share of their company.
Have a heart for shoes
Pascal Buchen, 26, and Anthony Filipiak, 22, from Düsseldorf also hope to secure an investment of EUR 100,000 in return for a 15 per cent share of their company called ProtectPax – which offers an invisible, protective coating for mobile phones. Their invention makes cracked glass displays a thing of the past. Birgit Unger, 49, from Grunewald will be pitching her “hearts for heels” or small heart-shaped pieces of foam that fit into women’s shoes of any size.
Three Düsseldorf-based founders will try to convince the lions of their new grill for vegetables and pizza. Otto Wilde, 67, his daughter Julia, 31, and Alexander Luik, 29, are aiming for an investment of some EUR 2 million to launch on the U.S. market. Meanwhile, Anna Vonnemann, 67, and her daughter Dindia Gutmann, 26, from Berlin will be presenting an artificial equilibrium organ that they developed at home. The invention has been of great benefit to Dindia, who has hemiplegia, and has helped her walk better over the past ten years.
Takeover bid for Ankerkraut
The first episode in the new season will also shine the spotlight on the hit Ankerkraut start-up in Hamburg. The company sells high quality spice mixes without additives and processes them manually. Oregano, pepper, bell peppers and other spices are sold online and at select sales distributors. Founders Anne and Stefan Lemcke won over the investors on the show last season and are now going from success to the success. The company is expanding and targeting 5 million production units in 2017. Ankerkraut employs 60 staff in a bigger production site and storage facility and were recently offered a takeover bid worth millions.
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