International experts and strategists will discuss issues in TV and digital industry at the “Business Innovation On Screen” against the backdrop of merging content, technology and distribution. The event is organised by the nextMedia’s newTV Focus Group with the support of the Chamber of Commerce Hamburg. The congress targets decision makers, marketing experts, advertising executives, and producers in the sector.
Streaming trend picks up
Ingo Reese, a representative of the US streaming provider Roku, believes: “All TV will be streamed”. And the trend is already noticeable in the US. “The average usage period at Roku is 15 hours a week. Roku is the main TV source for 60 per cent of users,“ said Reese. Dr. Robin Houken of Interpol, an interdisciplinary innovation catalyst in the creative sector, forecasts change triggered by national productions from big streaming providers like Netflix and Amazon Prime.
They could have a serious affect on the German production market in the medium term. Oliver Koch of Tera Volt, a Hamburg-based TV production company, sees huge potential in user data for developing motion pictures. Entirely new business models could emerge based thereon.