Hamburg has come first in the Art Directors Club (ADC Kreativranking) ranking of creative courses of study at third-level educational institutions. The win comes just two weeks before the ADC Festival is held in the city. The rating is based on the last three ADC Young Talent competitions (ADC Nachwuchswettbewerb), which pits students, graduates and young professionals in the German-speaking region against each other. The average “creative excellence” value is then calculated from the results in each German state.
Bremen jumps from 16th to tenth position
This is Hamburg’s second win after placing first in the very first ranking in 2015. Students at Hamburg’s third-level institutions won the most ADC awards. Meanwhile the states of Baden-Württemberg and Rhineland Palatinate came second and third respectively for the first time and Bremen jumped from 16th to tenth place. The state of Thuringia dropped from second place in 2015 to seventh in 2016.
Positive developments in Bavaria and Lower Saxony
“Hamburg is the most important, creative place in Germany and continues to educate best,” said Stephan Vogel, President of ADC. He added: “The second, clear, first-place win speaks plainly. The developments in other German states such as Bavaria and Lower Saxony are very good also. We urge all professors at universities: encourage your students to take part in the contest.” The competition is the best way of making young talents more aware of quality and gives them an opportunity to have their work assessed by the best minds in the creative economy.
Miami Ad School Europe is frontrunner
The ADC ranking takes account of students’ theses done at third-level educational institutions between 2013 and 2015. All of the distinguished theses are given points proportionate to the number of third-level institutions in the respective state. The Miami Ad School Europe GmbH in Hamburg led the total score while the University of Applied Sciences Würzburg-Schweinfurt came second followed by the Augsburg University of Applied Sciences in third place.