Since 2010, Hamburg’s Cultural Authority has been supporting small music labels with grants between EUR 3,000 to EUR 10,000. The aim of this programme, which is unique in Germany, is to acknowledge the commitment of smaller music labels and to help them promote new artists. Although the work is often difficult, relatively unknown artists are a breeding ground for musical diversity in Hamburg.
Over 150 publications already supported
The financial support is for mainly small companies. However, both well-known and lesser known labels can benefit from the support. An eight-member committee of industry representatives is advising the Cultural Authority to ensure that only well-planned and promising ventures receive the funds. Since the promotion of labels began in 2010, the city has supported over 150 music releases from highly diverse music genres ranging from newcomers to well-known artists.