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Holtzbrinck Digital joins Hamburg startup Pflege.de

The Holtzbrinck Publishing Group's holding company has taken an 18 per cent stake in Pflege.de. The young company wants to expand its market leadership

The nursing care advice portal Pflege.de seems to be convincing users. The internet holding company of the Holtzbrinck Publishing Group has now acquired a stake of around 18 percent in the young company. In an interview with Hamburg Startups, managing director Benedikt Zacher explains that their platform was already on the radar for the Holtzbrinck investors three years ago.

After a lengthy period of contact and a lot of conversations, Holtzbrinck Digital has now decided to invest in the Hamburg startup. As experts for digital publishing, the company will not only provide financial assistance, but also help in the production and marketing of online content and the expansion of the platform. The total investment reaches seven figures, taking the form of both recapitalisation and the acquisition of shares.

Consistent double-digit growth

The portal’s core business consists of providing advice, acting as an intermediary in the search for care providers and facilities, and marketing its free “curabox” service, which sends monthly care resources. Since the launch in 2011, with the involvement of Hanse Ventures, Pflege.de has reported consistent double-digit growth in terms of turnover, headcount, and enquiries. More than 10,000 telephone enquiries have been processed so far.

“With the help of Holtzbrinck Digital’s competencies, we want to expand our digital content in such a way that we are brought in on the search for appropriate care and residential models very early in the process. This is the only way to make pflege.de what its name suggests: Germany’s first port of call for everything related to living as an aged person,” explains Benedikt Zacher in the interview.
pk/pjc

Source and further information:
www.pflege.de
www.hamburg-startups.net

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