What started in 2008 as a nutrition initiative of Süderelbe AG in co-operation with the districts of Uelzen and Lüchow-Dannenberg meanwhile developed into a registered association that covers the food industry‘s interests of the entire Hamburg Metropolitan Region. Key objectives of the platform are to realise synergies and competitive advantages. SMEs, in particular, thrive on co-operations and the mutual exchange of experience. The projects and initiatives of foodactive bring along valuable contacts and facilitate the access to markets and the search for qualified personnel. Foodactive thus co-operates with the Lübeck-based industry initiative FoodRegio, the food industry network of Schleswig- Holstein and Lower Saxony‘s food industry competence centre NieKE. With 420 companies, 42,000 staff and an annual turnover of EUR 14 billion, the food sector is the second most important industry in the Hamburg Metropolitan Region. By expanding cross-state co-operation, the Hamburg Metropolitan Region sharpens its profile as a leading location and underlines the importance of its powerful industry.