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Internorga 2016 reflects trends and future themes

The culinary sector's trade fair gears up to present trends and themes of the future. Digitalisation and changing consumer demands to take centre stage

Digitalisation, changing values and Schulmensa 4.0 are just some of the exciting insights into transformation processes set to take centre stage at Internorga 2016 (March 11-16, 2016). Topics such as consumer and eating behaviour, effects of ongoing digitalisation and positioning top brands are the main themes of the 35th International Foodservice Forum. Meanwhile, consumers and their needs will be the main focus of the German Congress for Institutional Catering. Celebrity TV chef, Sarah Wiener, and Federal Minister of Food and Agriculture Christian Schmidt will show the challenges of Schulmensa 4.0 at the Internorga Forum School Catering event.

Trend towards good food start-ups

During the 35th International Foodservice Forum, Gordon Fähnrich of Subway Deutschland, Holger Beeck of McDonald’s Deutschland and multi-channel-entrepreneur, Michael Käfer, will shine the spotlight on top brands and show how to make them competitive and sustainable. Chris Sanderson, from The Future Laboratory in London, will focus on consumer behaviour in future, while Laura Koerver, a culinary entrepreneur, will look at current good food start-ups which are proving a mega trend. Over at Powerday, Laura Koerner, the founder of the innovative health food restaurant, Laura’s Deli, will give visitors insight into the urban lifestyle sector. On March 10, digital therapist and bestselling author, Anita Eggler, (E-Mail macht dumm, krank und arm: Digital Therapie für mehr Lebenszeit – literally – E-mail makes you stupid, ill and poor: Digital Therapy for a more useful life ) will talk about ongoing digitalisation and its effects on people.

Examples of best practice

On March 14 at the German Congress for Institutional Catering, interdisciplinary speakers will focus on guests and their changing demands. The essence of communal catering is providing food for groups of people in companies, health and care institutions as well as educational establishments on a regular basis. Ingo Barlovic, of the icon kids & youth international market research institute, will examine the values and living environments of Generation Y and the effects on the communal catering sector. Later, Jörg Reuter from the strategy consultancy, grüneköpfe Strategieberatung, will explain consumers’ cravings for “good food” and the action required by institutional catering. Jörg-Markus zur Oven, Division Head of University Catering at the Institute of Culinary Art, will highlight many examples of best practice that saw canteen operators successfully implement changing consumers’ demands.

Self-determined access to food

The Internorga Forum School Catering will deal with the challenges currently facing school catering. On March 15, the Minister of Food and Agriculture Christian Schmidt, will present measures across Germany that aim to improve the quality of catering in schools. Ulrike Waterkamp, Principal of Waltrop Comprehensive School, will describe her own experiences of a successful, new start. Prof. Dr. Britta Renner of Constance University will highlight the influence of nudging, gamification or nutritional education on the choice of food. Celebrity TV chef, author and foundation founder, Sarah Wiener, will promote children’s self-determined access to food and its preparation. She will give listeners an idea of her everyday experiences and explain how this could work in ordinary school life.
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Sources and further information:
www.hamburg-messe.de
www.internorga.com

About Internorga

Internorga celebrates its 90th anniversary in 2016. The fair is famous throughout Europe in the hotel trade, gastronomy, institutional catering sectors and among bakeries and confectioners. Every year in March, around 1,300 exhibitors from Germany and abroad present their new products, trends and complete solutions for the entire out-of-house market. The exhibitors’ presentations are enhanced by a huge supporting programme, congresses with international speakers, award presentations and innovative side-events. Internorga is usually held in the Hamburg exhibition centre at the heart of the Hanseatic city. Admission is for trade visitors only with corresponding legitimation. Admission: EUR31 (two-day ticket: EUR39.50), technical college students: EUR16. More information about the fair can be found on www.internorga.com.

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