Celebrations such as the altonale festival, the port birthday, Reeperbahn Festival, Hamburg Cruise Days are rendering Hamburg a popular location for such events, which are proving a tourist magnet as well. And environmental responsibility is playing an increasingly important role.
Green events are trending
More and more hotels and service providers in Hamburg are catering to this trend and are training their staff in terms of sustainability or are obtaining the Green Globe, an international, environmental standard for the travel and tourism sector. Events with a sustainable concept are better known as green events among professionals.
600,000 visitors at altonale
Since 2011, the “altonale goes green” project has stood for environmental compatibility. The 18th altonale will take place from July 1-17, 2016. Now in its sixth year, organisers are trying to limit the festival’s impact on the environment.
During the festival, various parts of the suburb of Altona will host literary, theatrical, artistic and musical events in addition to film screenings. Every year, the festival attracts around 600,000 people, according to the organizers. Around 2,000 artists, 180 organisations, several business people and firms take part.
Reducing energy and rubbish
The altonale’s sustainability projects include a rubbish separating system developed with Stadtreinigung Hamburg, a bicycle stand for visitors and composting toilets in the street festival zones. Based on their own experiences, altonale GmbH developed the information portal greenevents.hamburg in co-operation with the Hamburg Authority for Urban Development and the Energy (BUE) to give the organizers information on hosting other sustainable events. A guideline offers tips on how to reduce huge amounts of energy consumed at big events and reducing the amounts of rubbish.
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