The third round of the 12min.me event ended Tuesday with short talks on mobility in future, cities without emissions and congestion. The hit 12min.me event originated in Hamburg in 2013 and has spread all over Germany and beyond meanwhile. Many visitors to the Mercedes Me Store on the Alster spread out among shiny car exhibits and listened eagerly to keynotes about mobility in the 21st century.
The rules of 12min.me are simple – each participant talks about a random issue for 12 minutes maximum. A bell sounds loudly to signal the end. The audience has 12 minutes maximum to ask questions. Three talks per evening are held and the intermission leaves plenty of time for networking. Several new offshoots have been added to the 12min.me series in the past months including the 12min.MOVE. An entirely new event follows on June 15, 2017 called 12min.IOT which is being held in co-operation with PricewaterhouseCoopers. The focus will then turn to the “Internet of Things” with special emphasis on the energy sector. Robert Heinecke, founder of the Hamburg-based Breeze start-up, which develops environmental sensor network, is among the first speakers.
Fewer vehicles in the city
Ursula Schneider, Senior Manager Mobility Innovation at Ernst&Young, was the first speaker last week. Her focus at Ernst&Young is on customers in the automobile industry and public authorities and how they implement new business models for urban mobility. “In my opinion, we no longer need personal cars in cities,” she noted and pointed to diverse means of transport such as car sharing. “Urban planners usually designed car friendly cities. Today, we aim to make cities people friendly,“ she added. And that means keeping cars out of cites.
200 scooters for Hamburg
Valerian Seither, co-founder of EMMY that provides scooters for sharing, noted: “People in Hamburg spend an average 45 hours in a traffic jam every year in cities. They waste another 100 hours looking for parking spaces.“ EMMY has been providing shared scooters in Berlin since 2015. No infrastructure is needed and the EMMY team swops the batteries. Unlike cars, scooters do not pollute the environment. “You can park a scooter just about anywhere so you don’t spend ages looking for a parking space.” The company is to provide 200 scooters in Hamburg this year to ease traffic.
Cycling around Hamburg
Lars Michaelsen, founder of Hamburg City Cycles, prefers bicycles and is not alone in terms of preference. “Cars used to be the main means of transport. Today, bicycles are a real alternative. Bike traffic has risen 56 per cent between 2011 and 2016,” he noted. Michaelsen’s company offers guided tours of Hamburg taking visitors to all the sights including Speicherstadt, Reeperbahn and around the Alster Lake. All their destinations are easily reached by bike.