Hundred of industry stakeholders from the air travel value chain will attend the fifth annual World Passenger Symposium (WPS), taking place in Hamburg, Germany 20-22 October 2015. Organised by the International Air Transport Association (IATA), WPS brings together experts from the airline, airport, travel agent and technology communities to identify ways to improve the air travel experience from the booking process to service delivery. WPS has become the must attend event for airlines, airports, travel agents, ground handlers and solution providers to learn, share, influence and network.
Focus On Co-Operations
Last year, around 650 international delegates attended the conference in San Diego/California. In its fifth year, the symposium will focus on co-operations in the aviation industry, thus allowing insights into recent changes in the field of sales, customer experiences, and airport design. Objectives are to enhance the knowledge transfer, to networking and stimulate exchange within the aviation industry.
Successful Acquisition By HCB
The Hamburg Convention Bureau GmbH (HCB) played a key role in acquiring the congress for Hamburg by iniating and conducting successful talks between IATA and the agency WorldTEK. HCB also successfully checked the availability of venues and hotels, and established contacts with local partners and services. Furthermore, the HCB has served as the primary contact for customers and organised site inspections. Thorsten Kausch, Managing Director of the Hamburg Convention Bureau GmbH (HCB) and the Hamburg Marketing GmbH (HMG), says: “That Hamburg is hosting such a prestigious conference underlines the relevance the city has for the international aviation industry. With the IATA World Passenger Symposium, Hamburg will be hosting an event with great positive impact on our aviation cluster, and thus great value for the location. The choice of Hamburg confirms the paths HCB has been pursuing. i.e. focusing its activities on acquiring events that strengthen the city’s clusters.
Franz Josef Kirschfink, managing director of the Hamburg Aviation: “The aviation cluster
is pleased to welcome a IATA conference in our city. As the world’s third largest centre of the civil aviation industry with core competences in cabins and air transport systems, the event perfectly befits Hamburg. The successful acquisition is the result of the excellent co-operation of Hamburg Aviation, the Hamburg Convention Bureau, and