The German Olympic Sports Confederation (DOSB) has voted in favour of Hamburg as the official German nominee for the 2024 Olympic and Paralympic Games. The Hanseatic city successfully competed against the German capital Berlin and aims to present games with short distances, on the water and in the heart of Europe’s second largest port.
Sports Creates Enthusiasm
Hamburg’s First Mayor Olaf Scholz commented: “It would be excellent for Germany to host the Olympic Games for the first time since 1972. Sport brings together people and creates enthusiasm. And yet not only the German sports sector, but also Germany as a whole would greatly benefit from hosting the Olympic and Paralympic Games. It would be a great honour for us to welcome the world to Hamburg.” Hamburg, the trading hub on the river Elbe, has a long history of maintaining international relations. Values such as cosmopolitanism, tolerance and solidarity have been upheld for centuries, and the city aims to integrate these into the original Olympic idea.
Huge Support By The General Public
In 2024, Hamburg aims to host games that are close to the public. Prior to this weekend’s DOSB decision, Hamburg’s locals showcased their support and enthusiasm for the Olympic Games. Based on the motto “Feuer und Flamme”, more than 100 local events were held across the city: the Alster Lake in the city centre was lined with 20,000 burning torches to create an “Olympic Alster Flame”, a miniature Olympic Stadium in the scale of 1:100 was frequented by 75,000 miniature residents, and Hamburg residents discussed pros and cons at numerous public forums. To support the decision, the DOSB conducted a representative survey in the applicant cities. In Hamburg, 64 per cent of surveyed participants voted in favour of the games. The final decision will be taken by the citizens of Hamburg in autumn with a referendum on the official nomination.
Great Opportunities For Hamburg
According to the president of the Hamburg Chamber of Commerce, compact games in the heart of Hamburg would mean a “a great opportunity to present Germany as a good host and Hamburg as a diverse, livable and powerful metropolis to the world.” Together with the German Olympic Sports Confederation, Melsheimer continued, Hamburg will now have to convince the IOC of Hamburg’s assets as host city. He added: “The Olympic application also allows us to implement our Agenda 2020. Olympic Games 2024 in Germany are as of today no longer a vision, but a realistic chance”, Melsheimer closed.
One Of Europe’s Most Attractive Cities
“The decision by DOSB is a great compliment for Hamburg and a powerful sign for the future of our city. It is also the result of a stunning development. Since the early 2000s, Hamburg has become one of the most attractive cities in Europe”, stated Dietrich von Albedyll, Chairman and CEO of Hamburg Marketing GmbH and managing director of the Hamburg Tourism Board. Thus, overnight stays by international guests increased by 140 per cent in the past decade.
“A central field of activity in the marketing of the Hamburg Metropolitan Region is to increase the international perception and awareness,” says Thorsten Kausch, managing director of Hamburg Marketing GmbH and the Hamburg Convention Bureau GmbH (HCB). “Twelve years ago, Hamburg was defeated by Leipzig in the national application procedures. Since then, a constructive and critical examination of the reasons for defeat brought along new perspectives and directions on which we have worked hard, including the increase in international awareness In the process of strengthening its brand, Hamburg is on the right track. As a result, the Hamburg brand and reputation of values, for example, has been significantly increasing since 2004.”
Impact On The Entire Economy
Dr. Rolf Strittmatter, managing director of Hamburg Marketing GmbH and HWF Hamburg Business Development Corporation: “Hamburg has every opportunity to convince the International Olympic Committee that we can create the best atmosphere and positive emotions for the Olympic Games. If we bring home the games to Hamburg, we will generate long-term effects for the entire economy of North Germany.”
The vision of hosting the games are quintessential to Hamburg’s urban development and would also allow for investment in infrastructure that could be expected only in connection with the Games. Strittmatter: “The Olympic Summer Games offer great potential for the acquisition of firms and future investments. Hamburg would also be sustainably revived by new talents and creative services.”