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altona celebrates Danish heritage

Largest culture festival is also an attractive stage for companies. This year's partner is the Danish capital Copenhagen.

Film, music, literature, theatre – a district in the beat of arts. This year, altonale’s 150 events will celebrate Altona’s 350-year jubilee until 6 July. In 1664, the Danish king Frederik III. granted city rights to Altona, then the second-biggest city of his kingdom after Copenhagen. Only in 1938, Hamburg’s beautiful sister became a district of the Hanseatic city. More than 2,000 artists, 180 associations and organisations, and 100 companies participate at this year’s district festival. .

Many Danish visitors

Furniture, bags, arts, design objects, food and drink – altonale is colourful, diverse, and today well-known beyond city limits. “Around ten per cent of visitors come from all over the world. Due to the anniversary, we particularly expect many Danish visitors this year”, says Manfred Pakusius, managing director or Altonale GmbH. This year, he will probably generate sales of more than one million euro. Funds also come from sponsors and public support. “The money that we are taking is re-invested in cultural events, so goes immediately back out again,” emphasises Pakusius. Increasingly, the festival is also an interesting platform for companies. “Many firms support, for example, with symbolic prices, give-aways others present their ideas and new concepts at altonale.”

Partner city Copenhagen

This year, altonale’s motto is “local – sustainable – International” . For two weeks, literature, film, art, theatre and music will be presented at aknown and unknown, usual and unusual places in Altona. The programme is enriched by artists and actions of this year’s partner city, Copenhagen.
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source and further pieces of information:
www.altonale.de

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