TOM TAILOR’s womenswear collection targeted at the 20 to 45 age group has developed into the umbrella brand’s strongest line, generating 46 per cent of its overall sales. In Germany, like-for-like retail sales made between January and November increased by 7.5 per cent over the previous year.
Nearly 700 Shops-In-Shops
Since the Company’s April 2015 appointment of a Brand Vice President for the TOM TAILOR line, it has become more on-trend than ever before and is developing into a key player in the apparel industry. The Company has expanded the line further over the first eleven months of this year, with the number of shop-in-shops increasing from 85 to a total of 686 in Germany alone.
“We see the positive reactions that our international customers have had to the TOM TAILOR WOMEN line as proof that our strategy of short term, analytical product development is working. We will consequently develop our proven product excellence further”, explains Dieter Holzer, CEO of TOM TAILOR GROUP. Particularly high performing items in the women’s line this year have included trousers, jackets and blouses. And the NOOS (never-out-of-stock) programme has proved increasingly popular with retail partners. The women’s range currently makes up 56 per cent of TOM TAILOR’s online sales.
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