On 15 September 2015, the Business Improvement District (BID) Neuer Wall III was officially established by ordinance of the Senate. The new BID Neuer Wall III has been set up for a period of 15 years, i.e. until 2020.
By establishing yet another BID in the heart of Hamburg, the property owners of Neuer Wall want to strengthen the street as an upmarket destination in co-operation with the local retailers. The successful work of the first two BIDs that have been set up for Hamburg’s “5th Avenue” will thus be continued until the year 2020. The BID will ensure that the ongoing strong attraction of this exceptional retail location for the next five years.
Dr. Dorothee Stapelfeldt, Hamburg Minister of Urban Development and Housing: “I am very pleased that the good co-operation of owners and retailers will continue at Neuer Wall. In the last decade, the BIDs were very important in for Hamburg’s city centre, as they strengthen locations by through a variety of measures. This commitment also helps to ensure that the retail sector can hold will be able to stand up to the challenges of e-business. For ten years, BIDs have been a true success story in Hamburg, and we would like this success to continue.”
District Manager Andy Grote: “In Hamburg-Mitte alone, there are currently seven BIDs. Six of them can be found right in the heart of the inner city, where they have sustainably changed public spaces. From the very beginning, Neuer Wall had taken a leading role and still acts as a role model for many other BIDs in Hamburg. The district will thus support its BIDs also in coming years.”
Comprehensive Package of Measures
As part of the BID, the following actions are planned:
• Additional services and establishment of a district management
• Additional cleaning and winter maintenance
• Technical support for the rapid repair of damage in the public space and the street furniture
• Replacement and maintenance of seasonal planting
• Measures to improve a feeling of safety and security
• Marketing: online (website and Neuer Wall app), events, publications
• Strengthening of the co-operation with the IG Neuer Wall
• Modernisation and Maintenance of Christmas lights for
Responsible for the implementation of these measures will be Otto Wulff’s BID company, which has already been contracted to take care of Quartier Gänsemarkt, Dammtorstraße (Opernboulevard) and Nikolai Quarter. For the implementation of the measures over a period of four years, a little more than four million euros have been allocated by the Senate of the Free and Hanseatic City of Hamburg.
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